Information shared by dentist when innovating Brush

Following are update by Thiyagarajan

     You shouldn't brush twice a time, you need brush only once, you need to use your hand to brush for the next time. Because of brushing twice it created the space between the teeth, Most of the tooth paste used are having salt content much , which in turn reduce the calcium content in the teeth, so you should not use tooth paste which has more salt content.

      Brush bristles are more important in choosing a brush, You need to choose the brush based on the nature of your teeth, you should give more importance to your bristles.

      Flexi brushes are all just marketing it doesn't make any sense to the brushing.

      Brushing style is more important while you are brushing, It should up and down rather than too much movement to the sides.
   
      

Customers - Contact details

People who have contacted so far in this research work
 

1.       Srinivas – Librariran

2.       Priya –  (Rajan Bhabhi)

3.       Venkat – EPGDBM 01

4.       Subramaniam – EPGDBM 01

5.       Abhay Jain – PGPM

6.       Anuj Singh –  Alumunus of NMIMS, Mumbai , 2009
7.       Elango

Foloowing information is updated by Thiyagarajan
8.     Sathish - Dentist.
9.     Duraisamy - Dentist Mechanisn

what and all Problems faced by the Existing Customer

Problems faced by the existing tooth brush

1.      People are using for long duration of time not at all aware went to replace the same. There should be an indicator when to replace the same.

2.      Most of time it hurts the gum.

3.      Old Age people finding it difficult to use the existing Tooth Brush because of hard bristle and very hard tooth stick.

4.      Tooth paste and Tooth Brush is different, So that it’s not that hygiene. It’s better to have it as one.

Expectations of Customers what and all they want in the New Design

1.     Design can be specific to Particular Age Group (Kids, Younger Generation, Teenagers, Middle Age, and Older Age People) Or it can be common for all age groups.

2.     Final Product should be easy to use.

3.     Intangible Benefits should be more ( Material used to make the toothbrush should be easily decomposable in nature)

4.     Tooth Brush should show when to replace the same.  Bristle should change the colour when to replace the same. Similar to the one which is used in Water Purifier.

5.     Need like a pen cap in the end so that it can be kept tightly in the brush stand, it will avoid the brush falling down and getting dirty.

6.     Cap to protect from insects.

7.     Replaceable Tooth Bristle so that we can have only one Tooth Stick and we can replace the Bristle whenever required.

8.     Old Age People - Tooth Brush should be redesigned such a way the material and quality of the product should be similar to the kids one but the specifications should be similar to Younger generation one.

9.     Solar Powered Electric Brush.

10.   Having Attachable Tooth Paste canister in the Tooth Brush. It will so Hygiene.  

11.  Tooth Paste – Most of them Non-veg, Miswak – Veg

12.  Wooden – Tooth Stick ( Teak Wood, Sandal Wood)

13.  Brush – Deeper Zig Zag  ( It should take care of all sorts of teeth )

14.  Height of the Bristle should be short and soft so that it can clean the backside of the teeth.

15.  Foldable Tooth Brush

16.  Bristles made more flexible IT can be made with more rubber, It should be more useful to move in much more sense.
17.  Need a box a keep the foldable Tooth Brush.
18.  Steel - Tooth Stick.
19.  Tooth Brush will an alarm.
20.  Kids - Bristle should be durable and soft, so that when kids are chewing a lot it should not.

Process to be followed to redesign an Existing Tooth Brush

1.       We need to understand “How different people use the product”

2.       What changes they are expecting in the existing Product.

3.        What are the problems faced by different sorts of people while using the product.

4.       Can we change the material or design of the product?

5.       Need to find out what and all is essential and non-essential in the existing product.

6.       Designers should take care of reusing the non-essential part.

7.       Final Product should be economical as well.

Innovation Work

How to innovate the existing Tooth Brush